Facebook mobile advertising is white hot and growing rapidly in popularity. With mobile daily active users exceeding web users on Facebook it is not surprising advertisers are wanting to gain brand exposure through this advertising medium.
There are a number of exciting ways to advertise on Facebook mobile, including promoted posts, sponsored stories and mobile app exposure. Mobile inventory is nicely spread across device make and model with nearly 30% of users each on Windows Phone and Android and slightly less on iPhone, offering a nice diverse mobile advertising opportunity.
Tablet advertising is also very powerful, with nearly 50% of U.S. households owning a tablet and almost 70% of these owners spending at least 1 hour a day on the tablet.