Let's get familiar with categorical advertising
Categorical advertising is a powerful way to capture the attention of existing and potential customers. Category targeting places display advertisements on websites that are categorically relevant to your industry and customers’ interests. It's the first cousin to behavioral targeting and another critical tool to put in your online advertising toolbox.
ExactDrive defines its available inventory (websites) into main categories and sub-level categories, following the categorical breakdown of the Interactive Advertising Bureau. Any categories (main or sub-level) can be included or excluded together within a campaign powered by ExactDrive's Advertising Platform. Examples include entertainment, technology, health and travel.
Categorical advertising gives advertisers the opportunity to advertise to people as they visit websites similar or related to their brand. The relationship between visiting a website you are interested in and seeing an advertisement for a related product or service can produce very exciting results. Capturing the attention of a person as they surf the Internet isn't easy. Categorical advertising is a powerful step in the right direction for accomplishing this goal. Available Categories.